Six years ago, Manhattan mom Carol Adams opened Babylicious in Tribeca. Now, since her customers’ kids (and her own daughters) are getting older, she’s decided to transform the store into Torly Kid—a one-stop shop for tots and tweens. “I had been hearing how hard it is to find reasonably priced, fashionable styles that kids love and moms will tolerate!” explains Adams. Named after her children—Tori, 8, and Carly, 6—the boutique sports a new jungle theme, including a giant giraffe-print fitting room tent in the middle of the store.
Favorite lines such as Lunchbox, Tooby Doo and Appaman will all be sending her bigger sizes to stock alongside the small ones. In addition, she’s creating a monthly e-newsletter called “Tori and Carly’s pick.” Subscribers will receive suggestions that get the stamp of approval from Adams’s girls. The store will, of course, continue to sell hip clothing and toys for younger kids, as well as its popular gift baskets and birthday party favors.
Torly Kid, 51 Hudson St between Duane and Jay Sts (212-406-7440)