Wednesday Local Biz: Torly Kid! A neighborhood store that grows up with you ...

51 Hudson St, New York, NY 10013 | (212) 406-7440 

Torly Kid, a children's clothing boutique located in downtown Manhattan, has been open in its current space for 8 years.  Known as Babylicious  for its first 5 years, owner Carol Adams saw the huge influx of small children in Tribeca post 9/11, was growing into a huge influx of middle schoolers in Tribeca.   

So, she redesigned and renamed Babylicious to Torly Kid (after her two daughters Tori & Carly) which includes the 7-14 market.  She kept the most successful Babylicious namestays like, newborn gifts, gift baskets, and party favors.  The boutique is known for its unique and trendy clothing, toys, books, and gifts for newborn to age 12 for boys and 16 for girls.  “As a boutique we concentrate our inventory on unique items that aren't found in your everyday store,” says owner, Carol Adams. “Customers are always telling us they shop with us because they find things they can't find anywhere else.”  Torly Kid specializes in creating hand-designed gift baskets and preparing party favors for newborns to tweens. 

Easy to use online store ....

In 2012,  Carol took Torly Kid national by developing a web site with e-commerce in order to share her curating skills with customers outside of the downtown NYC area.  You can check out the store’s online shop by visiting

Even more ... community
In addition to skilled curating, it is very important to Carol to develop a strong sense of community with neighborhood residents. Each year, Torly Kid produces 8-10 fun-filled, philanthropic and educational events for children and tweens.  

Each spring, the store hosts a tween party and hula hoop contest (video of last years event here) and always includes a bake sale in which all the proceeds are sent to the World Wildlife Fund. In fact, in 2013 the store has already raised almost $1,000 in effort to help reopen the NY Aquarium after suffering major damages post-Hurricane Sandy. Other exciting happenings at Torly Kid this year include, the launch of its Kid’s Book Club (early spring) and a “Revival of the Rennaisance: Sidewalk Chalk Contest.” For more information about upcoming events at Torly Kid go to

@Baby Does NYC we love Torly Kid. We believe in shopping local and community. Big thumbs up!
(this is not a paid advert)